Marketing campaigns and advertising
Advertising that pays for itself — and proves it
Get sharp strategy, creative that earns attention, and tightly managed campaigns across Google, Meta, YouTube, TikTok and LinkedIn — all judged by the one number you care about: the sales, leads or sign-ups they bring in. You pay a simple flat fee, and your ad budget is never marked up.
The problem
Why so much ad budget quietly goes to waste
Most agencies charge a percentage of your ad spend — typically 12 to 30p of every pound. Think about what that rewards: the more of your money they spend, the more they earn. Nobody has to be dishonest for that arrangement to work against you; the contract simply points the wrong way. We charge a flat fee instead, and your ad spend goes straight to the platforms, on your own card. Our only incentive is your results.
The other silent budget-killer is slow creative. Winning campaigns test constantly — new hooks, new angles, new audiences — but most media buyers don’t make assets, so every new idea waits weeks in someone else’s queue. Ours are made in the same building. When a test needs six fresh creatives this week, it gets them this week.
What you get
How your advertising pays for itself
Strategy before spend
Before any money goes to a platform, we agree who we’re talking to, what they believe today, and what your campaign needs them to believe instead. Most underperforming campaigns aren’t badly run — they’re precisely aimed at the wrong target. We fix the aim first.
The right channels for your business
Google captures people already searching for what you sell. Social media creates demand that didn’t exist yet. Which mix you need is a question with a real answer — and you’ll get ours in writing, with the reasoning and the budget split attached.
Unlimited creative firepower, in-house
Video cuts, static ads, headline variations and the landing pages behind them are all made here. That’s the part most media buyers subcontract — and it’s why our campaigns test, learn and improve in days, not weeks.
Your money, your accounts — full stop
Ad spend is billed to you directly by the platforms, on your own card. Never routed through us, never marked up. You keep complete visibility, and if we ever part ways, you keep the ad accounts, the tracking history and every audience we’ve built. That isn’t the industry norm. It should be.
Reports you’ll want to read
Accurate conversion tracking, a live dashboard you can open any time, and a monthly plain-English summary: what worked, what didn’t, and what we’re changing next. If something isn’t working, you’ll hear it from us first.
Want this for your business? Get honest advice and a fixed-price quote — free, with no obligation.
How we use AI
AI where it helps. Human judgement where it counts.
Paid advertising is where AI has changed the game most — because winning at ads is a matter of testing and iteration, and that’s exactly what machines are brilliant at.
Enough creative to test like the big brands
The reason most smaller advertisers never test properly is that variations cost money to make. AI collapses that cost — hooks, headlines, thumbnails, opening seconds, end cards — so your campaign runs a genuine experiment instead of one expensive guess.
Research your competitors aren’t doing
We analyse thousands of reviews, forums and discussions in your market to find the exact words your buyers use — and the objections that never reach your sales team. Your ads speak your customers’ language from day one.
A tailored landing page for every audience
Because we build websites in-house, spinning up a dedicated page for each audience takes hours, not weeks. The advert and the page make the same promise to the same person — which is where conversion rates are won.
Problems caught in hours, not weeks
Automated monitoring watches your campaigns around the clock — catching the placement quietly eating budget, the ad that’s worn out, the audience that’s stopped converting — long before a weekly review would.
And where it does notWhat we’ll never hand to a machine is deciding what your campaign is for. Ad platforms optimise ruthlessly towards whatever you point them at — which is exactly why pointing them at the right goal is the whole job. That’s a judgement about your business, and it stays human.
How it works
Your campaign, step by step
- 01
Agree your goal
One metric your campaign exists to move, and what success looks like — agreed in writing before anything is built.
- 02
Nail the strategy
Who we’re targeting, what they currently believe, and what will change their mind — based on research, not assumptions.
- 03
Build the creative and the pages
A full set of ad variations, plus landing pages that carry on the promise each advert makes.
- 04
Launch smart, learn fast
A deliberate test budget first. We scale what the data proves — not what a hunch hopes.
- 05
Optimise, report, repeat
Weekly improvements, monthly plain-English reports, and the discipline to switch off what isn’t working — so your budget flows to what is.
What’s included
Deliverables
Here’s exactly what’s included in every project — in writing, before you spend a penny.
- A written strategy: your positioning, audience and message
- A channel plan with the reasoning and the budget split
- Full creative sets — video, statics, headlines and hooks
- Landing pages built to convert the traffic you’re buying
- Accurate conversion tracking you can trust
- A live reporting dashboard you can open any time
- Monthly plain-English reports against your agreed goal
FAQs
Frequently asked questions
- How do you charge?
- A flat fee for our work, quoted in writing before we start. Never a percentage of your ad spend — that model rewards an agency for spending more of your money, and we want the opposite incentive: results.
- Who owns the ad accounts?
- You do, at all times. We work inside your accounts, on your payment method. If we ever stop working together, you keep the accounts, the tracking history and every audience we’ve built.
- What is the minimum sensible spend?
- Below around £1,000 a month there usually isn’t enough data for testing to teach you anything, and your money is better spent on a sharper website and organic channels first. If that’s your situation, we’ll tell you — and help you get campaign-ready.
- How long before it works?
- The first couple of weeks buy information, not results. Expect a clear signal within two to four weeks, and a settled, optimised campaign within two to three months. Anyone promising profitable scale in week one is selling you luck.
- Can you take over an existing account?
- Yes — and the audit alone is often worth it. Inherited accounts typically carry years of paused clutter, broken conversion tracking, and one campaign quietly consuming a third of the budget. We find it, fix it, and put your money back to work.
- Is there a contract lock-in?
- An initial three months — any shorter and the results can’t be fairly judged — then rolling monthly with 30 days’ notice on either side.
- What if it does not work?
- You’ll hear it from us early and directly, with our honest view of why. Sometimes the answer lies in the product, the price or the market rather than the advertising — and knowing that is worth more than another quarter of wishful optimisation.
Got a question we haven’t covered? Email info@globalwebproducts.com — a real person will reply within one working day.
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Useful whether or not you hire us
Our track record
Work you can check for yourself
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Start free
Want to run it in-house?
Plenty of businesses don’t need an agency — they need the campaign built, and then they’ll run it themselves. AVMint generates ready-to-paste ad campaigns for Meta, TikTok, YouTube, LinkedIn and Google — targeting and budget suggestions included — plus the marketing plan behind them. Pay per use. No subscription, no retainer.
The thinking behind our campaigns: Six patterns behind adverts that work →
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Let’s make your advertising pay
Tell us about your business and what you need — a few sentences is plenty. You'll get a personal reply within one working day, with honest advice and a fixed-price quote. No pushy sales calls, no obligation.