Guides
Straight answers to the questions people ask
Every one of these is a question we get asked before somebody commits to a project. They are written to be useful on their own — you should be able to act on any of them without hiring anybody, including us.
Websites
- Websites
How fast should your website be — and what slow is costing you
Speed isn’t a technical detail. It’s the difference between two thirds of your enquiries arriving and not arriving. Here’s the target, how to measure it, and what makes a site slow.Read it → - Websites
Who owns your website? Five things to check before you sign
Plenty of businesses discover they don’t own their own website only when they try to leave. Five checks, usable against any supplier — including us.Read it →
Marketing campaigns and advertising
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The thinking behind the work
The guides answer "how". If you want the "why" — why people say yes, why some ideas spread, why most advertising is ignored — that is what the insights are for.
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