The studio
A studio that runs the kind of business it builds
Global Web Products makes the production layer of an online business — the site, the film, the campaign, the music and the words — and it makes that layer for its own businesses as well as for clients.
Where this came from
The studio grew out of doing all of it badly, separately, and at great expense. Running an online property means needing a site that works, a film that is worth watching, advertising that does not embarrass you, music you are allowed to use, and copy that argues rather than describes. Buying those five things from five suppliers means becoming the only person in the arrangement who has read everything.
So the capability was built in-house, for our own properties first. It turned out to be worth more than the properties: the same five things are what every business selling online needs, and almost nobody sells them together.
What we do differently, and what we do not
We are not the cheapest and we are not an agency. We are a small studio that makes things, which means you talk to the people doing the work rather than to an account manager who relays it. It also means we are not the right choice for a brief that needs forty people on it.
The practices we insist on are unglamorous. Prices published. Fixed scope wherever fixing it is honest. Source code, master files and licences handed over as a matter of course. Contrast floors measured by a script rather than promised in a proposal. Media spend billed to you directly and never marked up. None of that is a differentiator anyone brags about, and all of it is what people who have been burned once actually ask about.
The properties we run
Two of the studio's own businesses are documented in full as case studies. They are the reason the claims on this site are checkable: every technique described in them is one we are paying for ourselves.
- AVMint — AI content-production platform — blueprints, campaigns, scripts, ads. avmint.com
- Hypnosis & Health — A 400-page illustrated reference site, publishing since 2006. hypnosis-and-health.com
What we will tell you
If a project would be better done by somebody else, we will say so. If a campaign is not working, you will hear it from us before you ask. If the honest answer to "can you do this for that budget" is no, you will get the no rather than a yes that becomes a scope argument in month two. This costs us work occasionally, and it is the only version of this business worth running.
Start a project
Tell us what you are trying to build
One studio for the site, the film, the campaign, the music and the words — so the pieces agree with each other. Send a paragraph about the project and you will get a straight answer about whether we are the right people for it.