Once you have placed your ads then the Google Adsense intyerface does provide useful feedback to improve placement. meanwhile here is a basic guide to maximize the revenues from your Adsense ads.
This depends on what the poage is used for. Clearly a salesd page has no room for ads, but if the poages proimary purpose is advertising then position will make an enormous difference.
The following chart shows the best places on your web page to attract attention to your ads.
White – Avoid
Yellow – Low
Orange – Average
Red – best placement (always aim for these positions)
This placement guide is not set in stone as the page content and graphics layout can hugely influence the way that readers eyes scan the page, so always methodically test for the best positions. It is ALWAYS worth testing as ad revenues can vary by as much as a factor of 10 based on careful positioning.
Next in poriority is size. It appears that rectangular and large ads (no surprises) do best.
You should place the 336×280 Large Rectangle, the 300×250 Medium Rectangle, the 728×90 Leaderboard and the 160×600 Wide Skyscraper.
Always use the Image/Text ad type. Images attract the eye more and variety is good. Mixing in text ads with image ads seems to wrork best.
Do not forget to use the Adsense interface to exclude any of your direct competitors (if you have any) from advertising on your pages. You just add a list of domains from which you will not accept advertising.
Google offers the following advice on the style of the ads:
- To blend, make the background and borders of your ads the same colour as the background of your page where the ad is placed. If your site has a white background and you don’t want to spend a lot of time choosing ad colors, we recommend using our pre-designed Google default ad style.
- To complement, use colours that already exist on your site, but don’t match the background and borders exactly where the ads are placed.
- To contrast, choose colours that stand out against the background of your site. Contrasting is recommended only for sites with a dark background, so we suggest using an ad style with a white background, white borders and blue titles.
It is well worth reviewing everything that Google tells you about maximising ad revenue. In case you haven’t looked in a while or missed it completely then here is where to go: http://support.google.com/adsense/bin/topic.py?hl=en-GB&topic=29876&parent=3001646&ctx=topic